15 questions to help you identify your target market for your digital product business

I have taken a nice long break from working and now I figure I need to get back to creating. Since I already had “target audience” on the brain, I decided to create a worksheet with 15 questions that will help digital product creators identify their ideal buyer.

15 questions to help you clarify your target market

Eventually, this product will be available in the shop, but I thought I’d share these questions here, for you, dear reader.

This way, you can pull out a notebook and paper and get to writing to work on this right now.

If you’re planning to sell digital products, one of the essential steps you need to take is identifying your target market.

Your target market is the group of people who are most likely to buy your products, and knowing who they are will help you create products that meet their needs and preferences.

But this can be challenging!

What if you’re just starting out and don’t even know what you want to sell?

What if you know what you’re selling but you don’t know who needs it and why?

That’s why in this blog post, we’ll be sharing 15 questions that can help you determine your target market. By answering these questions and analyzing the results, you’ll be able to identify your ideal customers and create digital products that they can’t wait to buy AND use!

What a Target Market is and Why it’s a Good Idea to Get Clear About It

A target market is a specific group of people who are most likely to be interested in purchasing your products.

By identifying your target market, you can tailor your marketing efforts and product offerings to meet their unique needs and preferences. You can showcase the benefits of your product in a way that they emotionally connect with.

You can speak their language and evoke the feeling that you really understand them.

This can increase your chances of success and profitability because you’re laser-focused on the people who are most likely to buy from you.

who is most likely interested in your digital product

Your target market can be defined by a variety of factors, such as demographics, psychographics, behavior, and needs.

The more you know about your target market, the better you can create products and marketing campaigns that resonate with them and drive sales.

15 Questions to Help Clarify Your Target Market

So here are 15 questions I’ve created that can help you get very clear about who your market is.

  1. Who is your ideal customer and what are their demographics (age, gender, location, income, education, etc.)?
  2. What are the problems or challenges that your ideal customer is facing?
  3. What are the goals or aspirations of your ideal customer?
  4. What are the common characteristics of your ideal customer’s lifestyle?
  5. What are the values and beliefs of your ideal customer?
  6. What are the interests and hobbies of your ideal customer?
  7. What are the sources of information that your ideal customer uses to learn about products or services?
  8. What are the common objections that your ideal customer might have to your product or service?
  9. What are the common reasons why your ideal customer might not buy your product or service?
  10. What are the common fears or concerns that your ideal customer might have about your product or service?
  11. What are the common misconceptions that your ideal customer might have about your product or service?
  12. What are the common questions that your ideal customer might have about your product or service?
  13. What are the common objections that your ideal customer might have to your pricing?
  14. What are the common objections that your ideal customer might have to your delivery or shipping methods?
  15. What are the common objections that your ideal customer might have to your customer service and support?

How to Use These Questions

It’s time to put pen to paper and answer the questions!

You may know the answers to some questions right away, while others may require research or analysis.

If you don’t know the answer to a question, don’t worry. You can use various methods to find the information you need, such as conducting surveys, analyzing competitors’ websites, or using social media to gather insights.

You can also make educated guesses based on your industry knowledge or experience.

When answering the questions, be as specific as possible and try to create a detailed profile of your ideal customer. The more you know about your buyer, the better you can create products and marketing campaigns that resonate with them.

The Digital Product Planner Kit

Identifying your target audience and creating your customer avatar is just one step on the path to creating your first – or next! – digital product.

Take the next step in your journey with my complete and comprehensive printable workbook, the Digital Product Planner Kit!

This comprehensive planner bundle includes everything you need to plan, organize, and execute your digital product launch. Then, simply “rinse and repeat” the process for each new product you launch.

🤔 Not ready to buy just yet? You can learn more about the Digital Product Planner Kit here.

What if You Don’t Know Anything About Your Target Audience in the First Place?

If you don’t know anything about your target audience, then it’s time to do some research.

To learn about your target market, it’s essential to know where they go for information.

Start with friends and family, if that’s possible.

Some common sources of information include social media, online forums, industry publications, and customer reviews.

By monitoring these sources, you can learn about your target market’s pain points, interests, and preferences, and use this information to create products and marketing campaigns that get their attention and resonate with them.

You can also use surveys and focus groups to gather insights directly, if you already have an audience. I do this, myself, occasionally! It doesn’t take long to send an email or create a survey using Google forms.

Keep an open mind and be willing to adapt your products and marketing strategies based on what you learn. By staying in tune with your target market’s needs and preferences, you’ll get more eyes on your products and increase your chances of getting more sales!

What to Do After Identifying Your Digital Product Market

Now that you have questions to help you get some insight into your ideal customer and target market, what do you do next?

I cannot stress this enough: create something to sell.

It’s not enough to know that you can create a digital product. It’s not enough to know htat you could successfully sell it. You have to actually take action in the direction of what you want by creating something and offering it for sale.

Then, you don’t wait around for it to succeed or bomb – you work on marketing your product and get it in front of more people.

Or start the process again.

Or write a blog post to promote your product.

Or post on social media and link to your product.

You get the idea. 😉 Take action!


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  1. Julie! This post is so helpful. I’ve been working on creating that “avatar” for a while now, and these questions really helped narrow some ideas down. Thank you for sharing.

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