Create Small Digital Products - Turning your passion into profits

I have ALWAYS been passionate about making money online but it wasn’t until I discovered low-content publishing {and eventually small, digital products} that I really figured out the “passion into profit” magic.

It’s not as hard as you’d think. In fact, with the rise of online marketplaces and digital platforms like Etsy and Gumroad, it’s easier than ever to create and sell small digital – and printable – products that can bring in a steady stream of income.

I’m also going to tell you that you don’t need to be a professional artist, graphic designer, or an expert in product development.

There are ENDLESS opportunities to create and sell digital products that showcase YOUR skills, experience, and expertiseโ€ฆno matter how old you are, what stage of life you’re in, or what your career path has been up to now.

And the best part is you don’t need a huge audience or massive following to get started and see success – all you need is a little bit of creativity and some basic marketing skills {and I can TOTALLY help you there!}

Plus, I KNOW you are a POWERFUL creator. And I KNOW you are powerfully CREATIVE.

Whether you’re looking to earn some extra income on the side or turn your creative pursuits into a full-time business, there’s never been a better time to get started.

So settle in, grab a beverage, and let’s talk about tips and strategies for creating and selling small digital products that can help you turn your passion into profit. ๐Ÿ’ต

Let’s explore the exciting world of unleashing your inner creative genius in the form of small digital products!

What Are You Passionate About?

I can speak from experience when I say it’s so much easier to leverage your experience and interests to create products. This is why it’s important to identify what you’re good at, how you can help others, and what you love to do.

It Begins with Brainstorming

The first step to turning passion into profits is to brainstorm some ideas.

  • What do you like to do in your free time?
  • What topics do you love reading about?
  • What are your hobbies?
  • What are you interested in learning?
  • What comes naturally to you?
  • What do you do for fun?
  • What service would you offer or what job would you do for free, just because you love it?

Grab a notebook, your favorite pen, and start to free-write whatever comes to mind.

Jot down any other questions that come to mind and answer those.

Pay no attention to spelling, capitalization, and grammar – just write. Get it all down – whatever comes to mind, even if it seems silly, nonsensical, or unrealistic.

Now review what you’ve written and ask yourself:

  • “What excites me most?”
  • “Which of these ideas align with my skills and expertise?”
  • “Do any product ideas naturally come to mind?”
  • “What ideas do I keep focusing on?”
  • “What sounds like fun?

๐Ÿค” Based on your brainstorming, what kind of products could you create that help others solve a problem or meet a need? Choose at least one product idea to move forward with before moving on from this step.

Need some inspiration, guidance, and product ideas? ๐Ÿ‘‡

click this button to learn more about creating and selling simple "one pagers"

Is There a Demand? – Conducting Market Research

How do you know if there’s a need – or demand – for the product you want to create? You do some research!

Market research can be a bit daunting, but it’s an essential step if you want to create products that people will love.

Start thinking about who your target audience is and what kind of products they might be interested in.

Use search, social media, forums, and online communities to gather information about what problems and questions people have and the products they’re looking for.

Look for needs that aren’t being met and notice any commonalities, popular themes, colors, and styles that are trending.

You can also check out what your competitors are doing and see what’s working for them. Do you see a shop that’s a Star Seller with bestselling products? Do you see a product that’s in a lot of checkout carts? That’s a sign of demand. This tool does a great job of saving me time and giving me that Etsy insider info!

Don’t be afraid to poll your potential customers and subscribers directly and ask what they want to see more of. Feedback like this from your very own community is like GOLD. โœจ

Once you have a good idea of what people are looking for, you can start creating your products with confidence, knowing that there’s a demand for what you’re offering.

Remember, market research is an ongoing process, so keep checking in with your audience to stay up to date on their needs and preferences. And have fun with it!

Developing Your Small Digital Product

This is the really fun part! Now that you have a clear idea of what you want to create and who you’re selling to, you can start to create your product.

How you go about doing this is up to you.

Some people like to put pen to paper and sketch out their products. Others – like myself – like to open their design program of choice, get to work, and see what happens.

Often, on a nice day, I’ll get set up in my backyard with my laptop, my Igloo Kool Tunes, and a cold beverage and spend some time creating from scratch or using a template to jumpstart the creative process.

Popular design programs for small digital products are:

  • Canva
  • PowerPoint
  • PhotoShop
  • Affinity Publisher
  • Inkscape

The program doesn’t matter as much as the quality of the final product – how you get there is really your choice!

Once you have your product designed, test it out to make sure it works as it should and does what it’s supposed to do. Then you’re ready to put it up for sale.

Listing Your Product for Sale – Etsy? Shopify? Something Else?

Where you sell your product is much less important than that you create something awesome to sell. And some platforms definitely have an edge over others.

For example, Etsy doesn’t cost you anything to list, upfront. You can open a shop with an email address, name it, and start with 40 free listings when you use this link.

However, you are charged $0.20 for each product you list on top of the fees they collect based on the cost of your product and payment processing. Those fees can add up but considering you can get started for free and that even with fees, you could still make 90% profit, it could be worth it to start here.

Gumroad is another low-cost option for selling your digital products. There’s no monthly fee – they just take 10% of every sale.

Either of these are good, wallet-friendly options if you don’t want to invest a lot upfront and don’t have a website yet.

Shopify is a resource that offers you more flexibility AND control over your business but you’ll pay significantly more than Etsy or Gumroad just to maintain a store – about $39 a month with a small discount if you pay yearly – and that’s before payment processing fees.

Do you want to have an affiliate program so people can promote your products and make a commission? Both Gumroad and Shopify have the means for you to create one but if you go with Etsy, you’d need to find another way to allow people to promote your products.

Where will you be selling your products? Don’t take too long to decide – you can always change your mind!

Selling Your Product

Now that you have a product and know where you’ll be selling it, the next few steps are pretty easy.

Let’s assume you’re selling your product on Etsy.

All you need to have ready is an attractive photo for your listing, a title, the tags you want to use, and a compelling and thorough description of your product.

Some of this – like optimizing your titles, tags, and keywords – you’ll learn through trial and error. Pay attention to what other successful shops are doing with their listings and use that to inspire your listing creation.

If you want to speed up the process and see a goldmine of data – like what dozens of other shops are using for titles, tags, and descriptions all in ONE place – this tool is amazing for Etsy intel.

When it comes to pricing, here’s what I would recommend: look for other comparable products, see what the price range is for these, and start by pricing your product somewhere in the middle. But price based on value, not how low you can go to undercut other sellers.

Marketing Your Product

I used to freak out when it came to creating a marketing plan. “Marketing” is an intimidating word, don’t you think?

Instead, I like to think about it as just getting the word out about my product to people who might like it. Simple as that.

And if you’ve created an AWESOME product – which I know you have! – you’re helping others and doing people a service by letting them know about it.

Think about it like this…when you’re hosting a party, you offer your guests a beverage, right? And if they say, “no, thank you” that’s no reflection on YOU or the beverage. It’s just a “no, thank you.”

What I love is that marketing our products can be as simple as:

  • Writing a new blog post
  • Posting to Facebook or Instagram
  • Creating a few pins and adding them to Pinterest boards
  • Offering review copies of our products to bloggers and influencers with an audience of people we’d like to reach

And that’s not including what we can do if we pay for ads or sponsored content.

Scaling Your Small Digital Product Business

Are you ready to SCALE your small digital product business? Then you might be ready to increase the number of products in your catalog out outsource some of your tasks to free up time for what only you can do.

Another way to scale up is to focus on growing your audience to leverage the products you’ve already created – get fresh eyes on what you offer.

Adding more content to your blog can increase traffic and get more eyes on your free and paid offers, which can also result in growing income from your products.


This last step is something I’m ready to do. One of my mentors kind of summed it up: you’re either creating and launching new products and taking THAT path, or you’re working on getting traffic to your current products and taking THAT path.

I guess a third path would be doing BOTH.

Do you have a small digital product business? Have you thought about starting one? Looking back on what we’ve covered here, what stage are you working on?

Sending love,
Julie
@HeartandSoulSociety

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